Tag Archives: low cost telephone calls

Charles Darwin the accidental web-designer

business telecoms

I was at the Sales and Marketing Summit in Dublin this week. It was held in the RDS alongside Tech Connect, which is attempting to fill part of the very large gap left by the Web Summit. The good weather afforded by this time of year was certainly an advantage and there was a great line up of speakers, with some excellent case studies to discuss.

It was fascinating hear about the different techniques people use for digital marketing. What has worked and, just as important, what has not worked. There were some common themes that kept emerging during the day, which I thought it would be helpful to summarise in a series of articles.

One presentation that I loved was by a Frenchman called Louis Grenier, who is fighting the good fight helping organisations improve their websites in order to boost sales. He started his presentation with an image of a statue of Charles Darwin, which thoroughly confused the audience and made them chuckle when the first words he said were: “I suppose you are wondering why the fuck I have put an image of Charles Darwin on the screen for a presentation on web design?”

Why indeed. After all, why would a nineteenth century naturalist be relevant to 21st century website design? Well, it turns out he is and it is because of lions. Yes lions. Mostly due to the way the pesky creatures would creep up behind us before they pounced on us.

The result of this big-cat skullduggery was that humans evolved their peripheral vision. Well, the ones that didn’t get eaten did. So much so that we can often see things on the periphery, before we see things directly in front us. This is why the most important elements on a website should always be around the edge of the screen, as this is where we see things first.

I can’t remember if this was part of Grenier’s presentation, or another one I saw, but A/B testing has also shown that we see faces first when we are presented with a new page. This allows organisations to use faces to direct a user towards important elements of the webpage i.e. have the face looking at a sign-up page.

More so, we see faces that are looking at us first, which is probably also related to protecting ourselves during evolution. Faces in adverts that look directly at the viewer are more likely to be clicked on, than faces that are looking at something else e.g. a laptop screen in the advert. Stock photos also perform worse, so create your own.

Lastly businesses need to repeat messages throughout a website, with the main USPs repeated on every page if possible. Grenier said that this is because you will have probably forgotten 80% of this article within two days and you will have already started to forget parts. Just don’t forget to look out for those lions.

Update: after I posted this article Louis very kindly added his presentation in the comments below: to view it please click here.

Simon Palmer, Marketing and PR at Goldfish.ie: the provider of low-cost cloud-based business telecoms, call recording and QuVu, the only contact centre management software you will ever need. 

Tech Central logo

Goldfish.ie nets Feed Henry, Digital Marketing Institute

The signing of our new clients was covered by Tech Central today. We signed the Waterford based app developers Feed Henry. We’ve also signed up Dublin’s Digital Markerting Institute, which does what it says on the tin and teaches people digital marketing, such as social media, anf web-based PR.

Goldfish.ie

Goldfish.ie nets Feed Henry, Digital Marketing Institute.

8 May 2014 |

Wicklow-based business VoIP provider Goldfish.ie has won contracts to provide telephony services for app developer Feed Henry and the Digital Marketing Institute in Dublin.

Goldfish.ie’s existing client base includes IDG Direct, University of Limerick’s Nexus Innovation Centre amd construction firm John Sisk & Son.

Gordon O’Neill, managing director, Goldfish.ie, said: “VoiP is the natural choice for companies like Feed Henry, with more organisations like them starting to realise the benefits. With a cloud-based system they can get a flexible and professional service without all the additional overheads and call costs you get with a traditional phone company.”

TechCentral Reporters

Read more:

http://www.techcentral.ie/goldfish-ie-nets-feed-henry-digital-marketing-institute/#ixzz32SOd8HFa

Newstalk / The Right Hook’s technology experts recommend Goldfish.ie

Every week on Newstalk, George Hook’s show The Right Hook has a technology slot where the stations resident technology expert Jonathan McCrae reviews new services, gadgets, apps or any aspect of new technology.

This week he talked about setting up a business and some services that were available that can help businesses keep their costs down. He recommended Goldfish.ie for any new firms wanting a low cost business telecoms services. Good old George seemed impressed too!

You can listen to the clip in full below

How to access Goldfish.ie’s telephone services

The video below explains how to access Goldfish.ie’s services and take advantage of their low telephone call costs and professional telecoms’ services.

New lines can be assigned immediately, all you need to get up and running is a broadband line. You don’t need anything else, no hardware and no delay waiting for an engineer to come a fit your telephone system. And, when your organisation grows, and you move on, you just unplug your phone and take it, your numbers and existing services with you.

It really couldn’t be easier.

Goldfish.ie nets 8 new firms in the Nexus Innovation Centre

Irish firm provides cloud-based telecommunications to high-value start-ups

Gordon O’Neill of Goldfish.ie and Andrea Deverell of the Nexus Innovation Centre

Gordon O’Neill of Goldfish.ie and Andrea Deverell of the Nexus Innovation Centre

8th July, 2013; Dublin, Ireland: Wicklow-based firm Goldfish.ie has been signed up to provide telecoms services to eight starts-ups located at the Nexus Innovation Centre, at the University of Limerick. Goldfish.ie provides instant access to cloud-based telecommunications for business customers, with additional services not available from traditional telecoms suppliers.

Goldfish is an ‘approved telecoms supplier’ at the Nexus, which opened in 2011. The Centre provides accommodation for new firms that are believed to have a high potential for growth. Tenants range from IT companies, to those in digital marketing, management consulting, healthcare technology, and even aircraft protection. The full list of Goldfish’s new clients at the Nexus is as follows:

Continue reading

Wicklow Based Company Continues To Grow It’s Business


The following is the text of a report that featured on the East Coast FM Breakfast News this morning:

“Wicklow-based firm Goldfish.ie has signed a €100,000 deal to provide telecoms technology to an international technology media firm. As part of the arrangement the Wicklow firm will service a 100-person contact centre in Dublin for tech media specialists IDG Direct. Goldfish.ie which was launched in Bray in 2010, provides state-of-the-art telephony services to Irish businesses. The company’s technology is now being used to make 15,000 calls a day to over 100 countries. The company has grown its client base to include construction companies, store card providers to shopping executive search firms. Goldfish.ie’s primary voice servers are all located at its Dublin data centre. The company also has servers in data centres in the UK and Germany.”

http://newsfeed.eastcoast.fm/2013/04/wicklow-based-company-continues-to-grow.html

You can hear the newsfeed by clicking this link