Are you still trying to manually monitor your call tracking?
A problem for marketeers has always been monitoring call tracking results and evaluating the return on investment for marketing spend. These days if you have an online sales funnel then conversions and emails can be tracked easily, which is great. But what about where you have a telephone number advertised?
A lot of companies still rely on either asking the callers where they heard about them or getting them to answer an automated survey after the call, none of which is entirely accurate. Salespeople forget, the caller isn’t clear enough, the results aren’t collated clearly and people hang up before answering a survey. Let’s face it, the last thing the salesperson is thinking about when they have a potential sale on the phone is to make sure they help the marketing team accurately track call analytics. All they are focused on is the sale. And that is the way it should be. So you need a clear and exact way to collate the results. Here’s what we do.