You can read more about Sack The Suit here
You can read more about Sack The Suit here
Here at Goldfish.ie we have some truly inspiring and wonderful customers, doing fascinating work that deserves recognition. So, every week we are going to let the world know about the work of a customer that we believe should be heard aka our ‘Wonder Of The Week’.
One company that has been doing sterling work encouraging children to develop their love of music, is Rock Jam. Rock Jam connects music students with some of Dublin’s finest musicians, via weekly jam sessions, workshops and summer camps. These culminate in live gigs that give students a taste of what it is like to play for an audience in some of Dublin’s most famous live venues.
Sign up to Goldfish.ie and win €100 off your Goldfish.ie bill for EVERY goal Ireland scores in Euro 2016
Euro 2016 is finally here and to celebrate Ireland’s bid for glory we are urging our customers to cheer on the boys in green. What better way to enjoy the football than combining the excitement of the tournament with winning benefits for your business.
Here at Goldfish we are giving you that very opportunity! How? We hear you say…
….it’s pretty simple, really. Find out more information below to see how you could be one of our lucky winners.
We are offering 10 lucky new customers the chance to get €100 off their bill for EACH goal Ireland scores throughout the entire tournament. That’s right, €100 for each and every goal, as long as they remain in Euro 2016 – right through to the Final. The more goals Ireland score then the more money off you’ll get. To register sign up here and enter the Promo-Code: greenglory
Summer is here and whilst many companies temporarily allow a relaxation in their dress codes during the warmer months, at Goldfish.ie we’ve decide to permanently adopted a casual dress code. Our CEO Gordon has wholeheartedly taken this approach on board by even getting rid of all his suits and ties. Yes, all of them. They’ve all been donated to St. Vincent de Paul.
Gordon doesn’t need his suits and ties anymore as Goldfish.ie is not a ‘suited and booted’ company. So they were just taking up much-need wardrobe space. During the hot spell Ireland has been having Gordon has even been wearing shorts to the office, as have many of his staff. We’ve even a hashtag on Twitter #shortswatch monitoring this bare-legged approach.
We are now asking all out customers to sack their suits too. We’ve already modernised their telecoms and now it is time to modernise their dress codes. For any company that wants to take part we’ll send them some St Vincent de Paul sacks to fill.
There is a wider case though, as relaxed dress code can boost productivity and aid staff-retention. Here is a bit more of our thinking:
One day I will get around to writing an article about the day I met Donald Trump, in his office, in Trump Tower on 5th Avenue in New York. But, until then I’ve been writing about some of the great insights gleamed from The Sales & Marketing Summit. Last week I focused on how Charles Darwin was an accidental web designer. This week I’d like to focus on how simple Donald Trump is 🙂
The need for simplicity was a re-occurring theme during the Summit and something that has been preached by marketers since the dawn of the sector. You are probably familiar with the acronym in the title of this article KISS i.e. ‘keep it simple, stupid’, which has been around since the 1960s (when it was first invented by an engineer on the Lockheed spy plane). It is just as important fifty years later and maybe more so in the digital age, where you can be restricted to only 140 characters.
Like him or, more than likely, loath him, there is no denying that Trump is a master communicator. Trump’s success was covered in a great presentation at the Summit by Marshall Kingston, Brand Manager at Kepak.
Marshall pointed out that Trump resonates with people because he keeps things simple. This applies to not only what he says, but how he says it. He goes to great lengths to keep things as simple as possible, so much so that he rarely even uses words of more than two syllables. Ironically Mexico and America are some of the few three syllable words he says. It’s true too, watch one of his speeches and count his words of more than two syllables. Other than names you’ll struggle to find them. I can’t believe I never noticed this.
Keeping it simple is one of the most important, if not THE most important, rules of communication. Trump ensures that by keeping what he says simple, the result is that as many people as possible can understand him. This is why he is such a hit with working class Republicans and those that are less-educated. He is probably one of the few politicians they understand because he doesn’t try and make himself look, and sound, intelligent, by using complicated phrases or words; just the opposite in fact.
Trump’s approach to communication can be summed up beautifully by one of his most famous sayings, which he loves repeating. He’s famous for saying that he“used to call people incompetent, but now he just calls them stupid”. The term ‘incompetent’ is ambiguous and subjective, because different people will have different views on what they judge to be incompetent. But everyone knows what stupid means, so there’s no confusion – it a hit with people. It also means he’s gone from using a four syllable word to a two syllable word. Genius.
Over my career I have always stood by the mantra that you should never use three words when two will suffice. I suppose this can also apply to syllables too.
Simon Palmer, Marketing and PR and Goldfish.ie
I was at the Sales and Marketing Summit in Dublin this week. It was held in the RDS alongside Tech Connect, which is attempting to fill part of the very large gap left by the Web Summit. The good weather afforded by this time of year was certainly an advantage and there was a great line up of speakers, with some excellent case studies to discuss.
It was fascinating hear about the different techniques people use for digital marketing. What has worked and, just as important, what has not worked. There were some common themes that kept emerging during the day, which I thought it would be helpful to summarise in a series of articles.
One presentation that I loved was by a Frenchman called Louis Grenier, who is fighting the good fight helping organisations improve their websites in order to boost sales. He started his presentation with an image of a statue of Charles Darwin, which thoroughly confused the audience and made them chuckle when the first words he said were: “I suppose you are wondering why the fuck I have put an image of Charles Darwin on the screen for a presentation on web design?”
Why indeed. After all, why would a nineteenth century naturalist be relevant to 21st century website design? Well, it turns out he is and it is because of lions. Yes lions. Mostly due to the way the pesky creatures would creep up behind us before they pounced on us.
The result of this big-cat skullduggery was that humans evolved their peripheral vision. Well, the ones that didn’t get eaten did. So much so that we can often see things on the periphery, before we see things directly in front us. This is why the most important elements on a website should always be around the edge of the screen, as this is where we see things first.
I can’t remember if this was part of Grenier’s presentation, or another one I saw, but A/B testing has also shown that we see faces first when we are presented with a new page. This allows organisations to use faces to direct a user towards important elements of the webpage i.e. have the face looking at a sign-up page.
More so, we see faces that are looking at us first, which is probably also related to protecting ourselves during evolution. Faces in adverts that look directly at the viewer are more likely to be clicked on, than faces that are looking at something else e.g. a laptop screen in the advert. Stock photos also perform worse, so create your own.
Lastly businesses need to repeat messages throughout a website, with the main USPs repeated on every page if possible. Grenier said that this is because you will have probably forgotten 80% of this article within two days and you will have already started to forget parts. Just don’t forget to look out for those lions.
Update: after I posted this article Louis very kindly added his presentation in the comments below: to view it please click here.
Simon Palmer, Marketing and PR at Goldfish.ie: the provider of low-cost cloud-based business telecoms, call recording and QuVu, the only contact centre management software you will ever need.
Last week Golfish.ie’s new ViOP client Feed Henry announced that they had raised a further €7m in funding and will be creating another 100 jobs. Well done to them.
The full article can be read over on Silicon Republic or can be read below:
The signing of our new clients was covered by Tech Central today. We signed the Waterford based app developers Feed Henry. We’ve also signed up Dublin’s Digital Markerting Institute, which does what it says on the tin and teaches people digital marketing, such as social media, anf web-based PR.
Goldfish.ie nets Feed Henry, Digital Marketing Institute.
8 May 2014 |
Wicklow-based business VoIP provider Goldfish.ie has won contracts to provide telephony services for app developer Feed Henry and the Digital Marketing Institute in Dublin.
Goldfish.ie’s existing client base includes IDG Direct, University of Limerick’s Nexus Innovation Centre amd construction firm John Sisk & Son.
Gordon O’Neill, managing director, Goldfish.ie, said: “VoiP is the natural choice for companies like Feed Henry, with more organisations like them starting to realise the benefits. With a cloud-based system they can get a flexible and professional service without all the additional overheads and call costs you get with a traditional phone company.”
Irish Voip firm also had a successful 2013 as revenues up by 77% 2013 and clients increased by 40%
7th May, 2014; Dublin, Ireland: Wicklow-based cloud telecoms firm Goldfish.ie is looking forward to another successful year after being appointed by both Feed Henry, the app development company, and also the Digital Marketing Institute in Dublin (see below). The company continues to operate within the buoyant business-VoiP sector as more organisations move to cloud-based technology for their telephones. With clients increasing by 40% in 2013, leading to a 77% boost in revenue, Goldfish.ie has grown consistently each year since the firm was founded in 2010.
Goldfish.ie is continuing to grow its client base with new organisations in Ireland. More and businesses are realising the amounts they can save with a cloud-based telecoms system. This awareness is growing as more and more areas around the country get access to high- speed broadband. One of our new clients is the Digital Marketing Institute.